To win the Luxor Gold: Hold and Win game, you must match at least 3 symbols on adjacent reels, going from left to right and starting from the first reel. With 40 paylines or ways to win, any combination of matching symbols on adjacent reels will payout. The highest paying symbol is Cleopatra with up to 12x for 5 of a kind, and the lowest paying symbols are A, K, Q, and J, which pay up to 2x for 5 of a kind.